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Tuesday, February 3, 2009

AdSense Optimization: Content That Search Engines Love


Ever wondered how to get the content that the visitors and search engines would love?

In fact, Revenue of your website, Traffic on your website, Popularity of your website, Return ratio of your visitors, and credibility of your website - all these largely depend upon the content of your website. Content is the King. It’s the heart and soul of any online business. Google loves good content. According to Google AdSense engineers - "Content that promotes industry of AdWords advertisers is the ideal content (so that Smart pricing doesn't hits you)."

Here is how to get quality content for your websites.

#Source #1: Article Websites

This is the fastest, cheapest, and easiest way to get the articles you need for your upcoming website. You can get a number of articles from these websites on almost any topic. Many professional writers post the articles on the "Article Websites." You can host these articles on your website by giving proper credit to these writers. Industry experts post the articles on "Article websites" and wait for great links to come in. As these articles are posted directly by the experts, they make interesting reading and have credibility. These articles are technically accurate and keep your visitors glued to your website. This increases the page views.

These articles are set on broadcast mode, and the duplicate content can be found at many other places on the net. Search engines like good and motivating content, but your visitors may get bored by reading the same information again and again. Though, it doesn't mean that you should not use Article Websites. According to me, Article Websites are a cool source of high quality content.

Here is a list of 100+ article websites:


One thing you must remember while hosting these articles is to give proper credit to the original writers. Read the Article Website's Terms and Conditions carefully and abide by them.


#Source #2: Write Your Own Content

If you are an expert of the industry for which you are searching the content, who else can write better than you? Articles in your own words are called unique articles. Search engines as well as your visitors love unique articles. If you have unique content, it will be easy for you to ask links from some high profile websites. This will increase the inflow of traffic to your website. Unique content also gets maximum bookmarks, and visitors return to your website again and again for more interesting information.


Here are a few tips on how to write your own unique content.

1 - Surf the Forums

Almost every topic on the web now has forums for the same. People discuss problems, solutions, tips, and tricks related to your industry. This provides enough material for you to write your own version of the story. Locate the problem that most people face, search for its solution, and write something useful. This is the best way to do it.


2 - Get the Inspiration

Surf the web, dig out your competitors, and know what content they are providing, and ponder over what makes their websites so good. Use the same data as inspiration, add your own comments, add negatives or positives (pros and cons), and add comments from forums. Ideal strategy is to jot down 5-6 articles around one topic only. While writing, keep in mind that the content of the articles should be easy to understand. Avoid lengthy sentences, difficult words, and unnecessary repetition. Remember, you are not displaying your mastery over the language, instead you are communicating with your potential customer. The effort should be on trying to make him understand what you want to say.


3 - Get Content from Your Visitors

Let the visitors post articles on your website. They can email the articles to you, or else you can put up a "Post Article Form" for their convenience. Let them post comments on your articles - like a small forum thread for each article. This will keep the search engines hooked to your page. Moreover, you are generating content without moving a finger.


#Source #3: Get the Content Written - Paid

Hire a content writer if you feel that you can't write the content. You can get many of them on freelancing websites. Ask the content writer to write unique content related to your industry. Specify some topics, if you can. If you can't, just specify the number of pages you want him to write for your website. You will get customized content.


Here is a list of a few websites where you can find the people to write content for you.


Keep posting the content on your website. New content on your website keeps your website fresh and tasty - both for visitors and search engines.


#Benefits of Unique Content

There are numerous benefits of writing eye opening, unique content.
  • It builds web presence. People bookmark your website, and you get more returning visitors.
  • It gets you links easily.
  • If the content is posted on Article Websites, you get good links. If you have compiled good article website, your potential link partners look at you with respect. I have never seen an email shouting at me while I run my link partnering campaign, even if I drop them 15 continuous emails with the same content, accidentally making it a spam. I get links from the websites that are the masters of their industry.
  • Source of free advertising.
  • Search Engines look at you with more respect.


If you are beginner in this game, Article Websites are the best way to start with. Unique content may have more respect, but there is no point in writin content if you don't know the ins and outs of the industry you are targeting. And for God's sake, don't create confusion over internet! It's better to have duplicate content on your website than give wrong information to your visitors.


#Content With Higher AdSense Payout

Content development can be tough and time consuming. For whopping fast returns, it's better to create websites either on the industries that are high paying or on the niche keywords. KeywordCountry.com guides webmasters and apprises them of the exact high paying keywords that must be targeted while creating content for a website. For more information, visit KeywordCountry.com. http://www.keywordcountry.com


#Other Articles of Your Interest

How to increase CTR of your website:


Note: This is not a "Guide to hack the Google AdSense." I respect Google and all the other search engines. The sole purpose of the article is to benefit the Google Adwords, AdSense, and the advertising community in general. For God's sake, give credit to the writers and please don't use copyright protected material anywhere. This might get you in trouble.



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Tuesday, January 27, 2009

Adsense Optimization: External Optimization for more Adsense money


External Optimization deals with the points you should remember while promoting your website over web, the external world. This part of optimization not only influences the ranking, but also influences the relevancy of ads. This part of optimization takes time, and your control over it is limited sometimes.


Anchor Text

Keywords in anchor text enhance the relevance of the target page with regard to the keywords used. Every page of your website should be made relevant through optimized anchor text containing important keywords, matching the theme of the website.

Try to make link partners link to you with the anchor text you specify (but please don't force them). The inclusion of important keywords in the anchor text can make a big difference in the final ranking as well as the relevance of ads on your website. All the important search engines give due importance to the anchor text (both on your website as well as on the external websites linking to your pages).
 

Also, it's a good idea to keep changing your Anchor text while the link development campaigns. Varied options of title and description make search engines give your website wider coverage. Again, you can choose the keywords to be used in the anchor text according to your choice (Traffic or payouts). 

It is important to understand that as your Page Rank (PR) and resultant traffic increases, Google may increase your payouts. However, if you are getting highly untargeted traffic (or fraud traffic), your payouts automatically decrease with a period of time. This is because of the phenomenon called SMART PRICING. That is why Anchor Text is so important.


Getting Back Links

The number of incoming links to your website may not have direct impact over your Adsense ads relevancy. However, the anchor text with which your link partners are linking not only gets you direct traffic, but also promotes your website to certain segments of traffic surfing on search engines. 

When you target wrong keywords, it attracts wrong segments of traffic. This decreases your CTR as well as the earnings you could have had from that traffic. You can say, it affects the relevancy of your ads. When the ads that Google broadcasts are not relevant to your traffic, the results are damp.


Promotion

To get the most relevant ads, it is important that the links that you are getting from other websites should have proper anchor text. Your article gets prominence on the search engine because of the relevant keyword used as anchor text. Even the links on your own pages should have relevant anchor text. This will help you get more target traffic and resultant higher revenue. 

Other ways to promote your website include getting inward links from free or paid sources, and exchanging links from authority or important websites having good search engine ranking. Links placed at the top of the page get more importance, so try for that. There are many more things you can do to promote your website and earn more Adsense money.



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How to Optimize Internal Web Pages for Maximum Adsense Revenue?


Internal Optimization means on-page optimization that you should take into consideration while writing your internal web pages. This is one thing you have complete control over. Besides, it has a major effect on the ads relevancy and CTR.


Meta Tags

Meta Keywords: They have low impact, BUT - they DO have impact over the ads relevancy. You are advised not to leave this part of your page as blank. Always try to make it as easy as possible for the crawlers to understand your website. Create your web page with Meta keywords. If there is NO CONTENT on your webpage, the Adsense Media bot will pick-up the Meta Tags, and show ads according to that. Search on Google for pages that top the SERPs for the keyword you have in mind. These websites will give you a good idea about what to include in Meta Tags.



Meta Description: Whatever you put in the description meta tag, it will appear as description right after the Title Text that links to your page in the SERPs (Search Engine Result Pages). This property of the description meta tag makes it quite important, as it has direct impact over the CTR of your link in the SERPs that leads to your website. It eventually decides how much traffic you will get from a search engine. Write description that attracts right kind of traffic from search engine pages.


Title Text

Search Engines give importance to the keywords that appear in the title tag of HTML Source code. Title has a good impact over relevancy of ads too. For higher payouts, choose the highest paying keyword of that category for the title text. 

However, this entirely depends upon your optimization strategy. If you are more concerned about competition and getting more traffic than payouts, choose a keyword with low competition keyword (competition you can handle) with relatively higher traffic. Though, I will advise you to get more traffic first, and become authority page of that keyword. Payouts will increase with the traffic. 

Tip: Title text generally appears in the SERPs as TITLE link to your page. In other words, you can say, this very line controls the CTR of your website link listed in SERPs. How you design your title is entirely your own decision. 

If you are optimizing it for more traffic, you will not want your title to read as it was written for Search Engine crawlers. The title has to be concise so much so that even 10 words are considered as too many. If you are optimizing it for more payouts - Go ahead!

However, you can try to mix the high paying keywords with traffic attractor keywords too.


Give Headings

Its quite important to mark the main headline of your webpage with H1 tags and subheadings with H2 and H3 tags, and so on. This is because headings highlight and indicate the most important element of your web page - the actual content. It is important to use relevant keywords in headings and sub headings as these have good impact on rankings - especially when sorted by relevancy. This has an equally good impact on the ads appearing on your web page. Headings give prominence to the content on your web pages. 

Again, you can use these headings either to optimize for traffic, fighting competition, or getting more payouts.


Embedding Keywords in the Content

Besides hosting useful and genuine content on your web pages, it’s important to include keywords at the beginning and end of an article. This helps search engines and Ad bots determine the theme of the web page. Good use of keywords help the Google Mediabot achieve higher Ad-relevancy for your website.Some people follow a strategy of hosting less content on a web page. This helps focus ads on specific keywords and avoids dilution of ads by other keywords that you may have mentioned even once in the web content. This works when you are optimizing for Adsense, but has some traffic drawbacks too. Furthermore, Google may consider it as SPAM. Therefore, it's never advised to host 2 or 3 lines and expect good earnings. Chances are that you will be hit by smart pricing. 

On the other hand, don’t make lengthy web pages as it might mislead Ad-bots to get some wrong ads, resulting in dilution of relevant ads. Sometimes, Ad bots can be very sticky to a certain keyword you used just for a reference. If you are getting irrelevant ads, changing meta tags and Title text is the first thing to start with, then move on to your content.


Internal Linking

Internal linking of web pages has traffic as well as Adsense importance. As all your link partners may not link all the pages of your website, it's the responsibility of your web pages to hyperlink your other pages, and define the crawlers what your pages are about. In the context of Adsense, suggesting related links (related articles) to the visitor will also increase the page views of your website and also the chances of the visitors clicking on the high paying ads. 

A website must interlink its pages. This can be done by displaying related articles or linking to pages with proper anchor text. This helps increase the importance of most web pages. Even a simple navigation bar can achieve that purpose.


Increasing Penetration

Write articles with more heading and subheadings. This not only makes your content more readable and user friendly, but also help the Ad Bots (and Crawlers too) to properly recognize the theme of your web page. This will make them serve you the most relevant ads. This trick also gives you another chance to mention more of those keywords in your web page. Try to include as many instances where you can specify keywords to the bots. This will have impact on your CTR and EPC. It will also help you get the target traffic. Target traffic will mean more CTR of your web page and better performance.

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